My Writing Story
I’ve been writing a blog since 2006.
At first as an anonymous site because the company I worked for was afraid of possible “legal” issues associated with a blog. I wrote “underground” for about 2 years and then just unilaterally decided one day to link it to my company. The result?
No one cared. No one sued. My subscriptions grew and everyone was happy. Goes to show you that sometimes the right thing to do is to just do it.
I then started my own consulting company and the blog became my core marketing channel. Over the course of the next four years, I grew my subscriber base to over 1,500 subscribers. I then sold my consulting firm to a reward and recognition company and as part of that agreement they got all my previous posts and past writing. The owner subsequently sold off most of the business and pulled back from the market. So all of my work on the blog from 2006 until 2015 is now pretty much lost to the world. But that was the deal I struck. I really thought I would stay with that company for a long time so I didn’t think it was a bad idea at the time – but alas, it was not to be.
I will not make that mistake in the future. Hindsight is always 20/20.
You can see my original old site hosted on typepad here.
It has not been changed since I stopped updating it in September of 2011. It looks horrible. But you can see my old posts before I sold them. NONE of the content on that site is current so expect a lot of broken and outdated links.
Here’ my current site – Incentive Intelligence.
I focus on how best to influence an audience (channel, consumer, employee) using best practices in social psychology, behavioral economics, incentive theory and marketing expertise.
Sometimes it’s actually entertaining.
In addition, I have written for a website called Fistful of Talent from 2007 until 2020.
HRExaminer. I’ve wrote there for about four or five years and stopped in 2020 as well.
Both of those sites are focused on employees and HR.
In addition, I handled social media, podcasting, and other marketing support for the Enterprise Engagement Alliance.