#1 Thing Incentive Programs Get Wrong

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I get frustrated sometimes when I read articles, posts and even books about incentives, rewards, recognition and other topics related to designing and delivering great influence programs. Mostly because I continue to see bad advice being doled out over and over again.

Specifically, I see incentive “professionals” telling potential clients that good incentive design requires that awards always and only be tied to results. “How else can you prove and ROI?”, they say. Don’t listen to that. It’s a trap. (You totally thought of the Star Wars meme, amIright?)

Take a minute and read about the #1 thing you can do to make your programs better.



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