Why All the Individual Suggestions for Engagement Are WRONG

If you’re getting this update you haven’t switched your subscription to the new site. I just checked my feeds and deleted anyone on this feed who was also on the list for the new feed. So only those who haven’t switched are getting this update.

I really would love to have you continue to get my updates (it is my only form of validation in my mundane life – kidding – but it is nice.)

Take a couple minutes and switch – then you won’t have to click this link to get the rest of this brilliance:

As you read the articles and posts that highlight the solution for your engagement problem look to see if they are focused on their specific area of intervention. Is the solution “more recognition”? Or is it more “pay-for-performance?” Could it be they are recommending “more communications?” My experience says it is one of those or a variation on one of those themes.

But I’m going to take a different approach and say ALL of them are wrong.

They are wrong because – the solution to engagement isn’t A thing.

The solution is a ….

Click over and read the rest. It really is good.

Also… change your subscription over to the new site. It is prettier!


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